Leverage Key Conversations
Use advanced social listening to gain a clear view of brand perception, industry shifts, and competitor activity—so you can make informed decisions in real time.
Have eyes and ears everywhere—instantly
Shape Your Brand’s Perception
Step in before issues escalate, protect your reputation, and create better customer experiences with timely, proactive engagement.
Benchmark Your Brand Against Competitors
Track competitor performance in real time and uncover exactly what’s working for them—so you can refine your strategy and gain the edge.
Make Decisions With Data, Not Gut Feelings
Spot emerging trends and shifts in audience sentiment early, so you can adapt your strategy with confidence.
Shape Your Brand’s Perception
Step in before issues escalate, protect your reputation, and create better customer experiences with timely, proactive engagement.
Benchmark Your Brand Against Competitors
Track competitor performance in real time and uncover exactly what’s working for them—so you can refine your strategy and gain the edge.
Make Decisions With Data, Not Gut Feelings
Spot emerging trends and shifts in audience sentiment early, so you can adapt your strategy with confidence.
It’s never been easier to stay ahead of your market
Set Up Searches In Seconds
Instantly track brand mentions, hashtags, and keywords across social media, thousands of news sites, and millions of blogs to surface the most relevant conversations.
Spot Trending Topics Before They Peak
Live volume and engagement reports show how quickly discussions are gaining traction, helping you jump in at the right moment.
Stay Alert to Brand Sentiment Shifts
Get instant alerts when searches for your brand surge or when sentiment takes a sharp turn—so you can quickly assess, prioritize, and respond before issues escalate. Plus, create saved searches for crisis-related keywords to quickly prioritize and respond in Inbox.
Never Miss a Mention
Monitor direct mentions of your brand on Facebook, Instagram, TikTok, and even indirect mentions on X—all while tracking changes in tone and audience reactions to understand how they feel about your brand.
Uncover Patterns with 24 Months of Data
Analyze two years of historical insights to identify long-term trends, benchmark performance, and refine your strategy with confidence.
Why users prefer Agorapulse
| Features |
|
Other Tools |
| Social Listening Availability | Available as an Affordable Add-On | Available, But Often Requires Enterprise Plans |
| Included in Base Plans | Flexible Add-On Without Forcing Upgrades | Typically Requires Higher-Tier Subscriptions |
| Historical Data Access | Up to 24 Months (More Than Most Competitors) | Varies (Often Limited to 7-13 Months Without Upgrades) |
| Sentiment Analysis | Yes, with Straightforward Insights | Yes, Sometimes AI-Powered (But Complex) |
| Real-Time Alerts & Alerts Customization | Yes, with Customizable Crisis Keyword Alerts | Yes, But May Lack Custom Crisis Keyword Tracking |
| Keyword & Hashtag Tracking | Yes, with Advanced Filters | Yes, But Filtering Options May Be Limited |
| Influencer Identification | Focuses on Brand & Competitor Conversations | Yes, With AI Features (But at an Added Cost) |
| Custom Reports & Exporting | Yes, with Easy Export Options | Yes, Often Requires Premium Add-Ons |
| Ease of Use & Setup | User-Friendly & Intuitive Interface | Can Be Complex & Require Extensive Setup |
| Pricing Transparency | Clear, Transparent Pricing with No Hidden Fees | Often Opaque Pricing & Enterprise-Only Features |
“We manage over 30 different properties and each property has a Facebook and a Google Business Profile.
The inbox and listening features help us manage timely responses to reviews and social engagements.”
Learn more about Social Media Listening
Blog post
Three Social Listening Case Studies to Motivate You
Blog post
How to Use Agorapulse’s New Social Listening Tool to Unlock Strategic Insights
Blog post
Delight Existing Customers (and Your Bottom Line) With Social Listening
Frequently asked questions
What is listening?
Listening is monitoring your brand's online presence to gather consumer feedback, brand mentions, and discussions containing chosen keywords, competitors, and industry details. Listening helps identify emerging trends, potential crises, and consumer sentiment toward your brand, products, and competitors. Analyzing the insights thus obtained provides data-supported actions to enhance brand awareness, foster consumer loyalty, and safeguard your brand’s reputation.
What networks and web pages are covered in a search?
You can monitor social networks like Facebook, Instagram, and X (Twitter) and capture conversations across thousands of news websites and millions of blogs.
What are the main benefits of listening?
- Track and analyze sentiment and brand perception to grasp consumer opinions about your brand. Capture negative mentions to spot a failing campaign, and poorly received product launches, and capture positive user-generated content for marketing messages.
- Stay updated on industry trends and actively engage in conversations to boost consumer interaction.
- Conduct competitor analysis to comprehend trending posts and user-generated feedback, allowing targeted messaging to their consumers.
- Monitor influencers’ activities and engagement across all social media channels to ensure alignment with the brand.
- Detect crises and shifts in consumer conversation volume around your brand. Monitor changes in positive and negative engagement. Is it a PR crisis? Can you leverage UGC? Increased negative sentiment serves as an early warning. Identify the cause and respond promptly to prevent reputational damage.
What's the difference between social listening and social monitoring?
Social monitoring and social listening are frequently used interchangeably despite key differences between them.
Social media monitoring is observing and tracking customer comments about your brand, and responding directly on social media.
On the other hand, social media listening entails understanding consumer sentiments to unveil insights and enhance your brand.
Brands must recognize this distinction and employ a blend of monitoring and listening to deliver excellent service while they gain a deeper understanding of their customers.
Discover Agorapulse platform
Social Media Inbox
Easily manage all your incoming messages from one place.
Social Media Publishing
Everything you need to schedule and publish on social media.
Social Media Reporting
Create beautiful reports that show you what's working—and what isn’t—with your social media efforts.
Social Media ROI
Measure and prove the real business impact of your social media efforts.